Sustainable Tourism Expert Shares Hack For Preventing Over-tourism Impact

Why over-tourism matters and what you can do about it.

Jennifer Holmes

1/2/20252 min read

an aerial view of a sandy beach with two large rocks sticking out of the water
an aerial view of a sandy beach with two large rocks sticking out of the water

The strain of over-tourism has reached critical levels in destinations like Venice, Barcelona, and Thailand's Maya Bay, with some locations seeing up to 1000% more visitors than their infrastructure can sustainably support. Cities are implementing tourist caps and entrance fees, but these measures often come too late to prevent cultural erosion and environmental damage. As a travel advisor specializing in sustainable tourism, I've witnessed firsthand how overcrowding not only diminishes the traveler's experience but also threatens the very essence of what makes these places special.

The Secret of Secondary Cities

Secondary cities like Bergamo instead of Milan, or Chiang Rai instead of Bangkok, offer authentic cultural experiences while helping distribute tourism's economic benefits more evenly. These destinations typically maintain stronger local traditions, offer more genuine interactions with residents, and provide better value for money - I've found accommodation costs average 40% less than in primary tourist hubs. Through my years of guiding sustainable travelers, I've discovered these lesser-known locations often deliver the most memorable experiences precisely because they're not overrun with tourists.

The Smart Traveler's Timing

Understanding shoulder season - that sweet spot between peak and off-peak - is crucial for both sustainability and experience quality. In Mediterranean Europe, for instance, May and late September offer ideal temperatures and cultural festivals without the crushing crowds of summer, while Japan's shoulder seasons in late spring and fall provide perfect conditions for exploring without the peak-season premiums. My clients consistently report more meaningful local interactions and better access to authentic experiences during these periods, proving that timing really is everything in sustainable travel.

Making Your Travel Plans Count

Book accommodations in residential neighborhoods rather than tourist zones to support local businesses and gain authentic experiences. I often research independently-owned hotels and guesthouses that actively participate in community initiatives as well as partners that invest in the local communities.

Economic Impact That Matters

Local economies thrive when tourism disperses beyond main attractions - my travelers often find the best cafes, artisan shops, and cultural experiences in peripheral neighborhoods. For instance, we partner with local guides, food tours, and community-based tourism initiatives that employ local residents.

Essential Planning Tools

Utilize resources like Sustainable Travel International's destination guides and the Global Sustainable Tourism Council's certified operators list. Connect with local tourism boards of secondary cities for insider tips on community events and festivals. Follow local travel bloggers and sustainable tourism experts who regularly share updates about less-visited destinations and responsible travel practices. And reach out to us, or other travel advisors who specialize in providing these types of itineraries and experiences.